Practise the difficult conversation before it counts
Your advisors hold real voice conversations with AI customers who react realistically and raise objections. Objective coaching follows straight away.
- IDD credits for every training session
- Continuing education under § 34d GewO
Thomas Wagner
AI customer profile
Sceptical first-time customer, newly married. Barely knows BU, pushes back when pressured.
How it works
Like a flight simulator for the financial industry
Four steps from scenario to a better conversation. No seminar, no waiting: your advisors practise as often as they like and get measurably better after every conversation.
- 1
Choose a scenario
A ready-made scenario for private health insurance (PKV), disability insurance (BU) or long-term care. Or use Remix to build one from a real conversation.
- 2
Configure the AI customer
Age, voice, experience, risk, objections and DISC profile. Every avatar reacts individually.
- 3
Talk live
Your advisor holds a real voice conversation, on the desktop or on the go on their phone.
- 4
Improve immediately
Straight afterwards: score, scorecard and the three most important tips. Training time automatically counts as IDD continuing education.
The difference
Role play yesterday, real training today
Classic training
- The team lead plays the customer, whenever they find the time
- New advisors practise for the first time on a real prospect
- Feedback arrives weeks later and is based on gut feeling
- One seminar date for everyone, regardless of experience level
- Everyone trains around the clock, on their own terms and at their own pace
- Safe environment: no real prospect is at stake
- Objective coaching seconds after the conversation
- Every training minute counts as IDD continuing education time (§ 34d GewO)
In 30 minutes you will see live how your team trains with it.
Built for the industry
Developed for financial and insurance advice
TODAY is not a generic sales tool. Scenarios, objections and coaching are tailored to financial and insurance advice in the DACH market and can be calibrated to your own logic.
Real industry scenarios
PKV, BU, long-term care, retirement planning, cold calling and first consultation, fully prepared and ready to use.
Objections from everyday practice
“Too expensive”, “I don't need it”, “I'll think about it”: exactly the phrases your customers really say.
Coaching with your advisory logic
Assesses objection handling and closing, checks your advisory philosophy and whether the advice meets the duties under § 34d GewO.
IDD credits while training
Every training minute counts as continuing education time under § 34d GewO and is documented automatically for your IDD record.
GDPR and EU AI Act compliant
Built in Europe. Training takes place exclusively with AI customers, with no real customer data at all.
From sole broker to sales organisation
More than 3,500 advisors train with TODAY, calibrated to your own advisory logic.
Customer types
Every customer ticks differently. Train with all of them.
Our AI customers are based on the DISC model. Every profile has its own story, its own objections and its own conversational behaviour.
Marco, 38
Construction contractor
Runs a business with twelve employees and has no time to waste. Interrupts, negotiates hard and wants numbers, not small talk. He thinks disability insurance (BU) is a waste of money: “Nothing's going to happen to me.”
Julia, 27
Marketing manager
Gets excited quickly, loves to talk and drifts off topic. Finds every idea “really exciting”, but goes quiet the moment it comes to closing. Needs clear guidance through the conversation.
Sabine, 52
Administrative clerk
Had a bad experience with a multi-level sales organisation and has been cautious ever since. Needs security, patience and trust. Under pressure she shuts down immediately.
Thomas, 41
Engineer
Father of two, has spent weeks comparing private health insurance (PKV) plans in his own Excel spreadsheet. Asks detailed questions about premium trends and wants every statement backed up.
Katrin, 49
Dentist
Practice owner, her calendar is scheduled to the minute. On the phone you have 30 seconds to spark her interest. After that, the conversation is over.
Peter, 44
Sales director
Talks a lot and always knows “someone who knows about this”. Charming but erratic: he postpones appointments and rarely says no clearly. Stay on it without becoming pushy.
Heinz, 58
Teacher
Close to retirement and a loyal customer for 20 years. Doesn't really want to change anything: “I've always done it this way.” New proposals need a very good reason.
Aylin, 31
Software developer
Has read her way through forums and comparison sites and arrives with a list of questions. She already has her ETF savings plan. Why would she need advice at all?
Does your sales team work with a different personality model? No problem: TODAY can represent any model, from the industry standard to your own typology.
Simulations + Assistant
Training that doesn't fade after two weeks
Many sales organisations know the pattern: after the role-play seminar, closing rates go up. Two weeks later they are back where they were, because the coaching fades in day-to-day work.
TODAY solves this: you store your conversation playbooks once as a scorecard. Simulations and the TODAY Assistant then coach against the same criteria, in training and in every real customer conversation.
One scorecard for everything
Store your conversation playbooks once: they apply in the simulation and in the real appointment.
Fully consistent
Same dimensions, same language, same tips, in training and in practice.
Feedback that doesn't stop
After onboarding, the Assistant keeps coaching every day, in every real customer conversation.
Remix
Training based on real customer conversations
And the loop closes: what the Assistant hears in your real conversations becomes the next simulation with one click in Remix. With the matching AI customer, the real objections and exactly the situation that was difficult.
Simulation ready
Rebuilt from the real conversation
AI customer's objection
“This is all too expensive for me. I don't know if I need it.”
From real life
Every simulation comes from a real conversation, with the objections your customers actually raise.
In one click
No setup, no scripts. Remix builds the customer profile and scenario automatically from the conversation.
For the whole team
A difficult case becomes an exercise every advisor can run through as often as they like.
The platform
Everything for real skill in one environment
Analysis & coaching
Concrete feedback after every conversation
Scorecard across all dimensions, full transcript and the three most important tips for next time, objective and immediate.
Top 3 tips for the next call
Set a clear framework with an agenda at the start and make the purpose of the conversation transparent.
After the needs assessment, consistently follow up with a short review of existing cover instead of letting the conversation trail off.
Work deliberately with open questions to move from exchanging information to a genuine clarification of needs.
More coaching
than in a classic seminar, for every advisor, every week.
Click to a simulation
Remix turns every real consultation into a training scenario, with real objections.
Missions & leaderboards
Training that brings your whole team along
Assign programmes with a minimum score, track every advisor's progress and turn practice into a competition with leaderboards.
Onboarding Q3
Active · 8 advisors6× BU first meeting · min. 75%
Cold-Calling Sprint
Active · 12 advisors8× cold calling · min. 80%
PKV Deep Dive
Completed · 5 advisors4× PKV second meeting · min. 85%
AI customer profiles
Recreate any customer down to the last detail
Voice, age, experience, risk appetite, objections and DISC profile: the avatar reacts dynamically and stays in character.
Edit customer profile
Thomas · father of 2
“Isn't this just money down the drain? Nothing's going to happen to me.”
Earn credits while practising
Training time counts as continuing education time under § 34d GewO and is documented automatically. Available 24/7, also on mobile.
Frequently asked questions
Your advisors hold realistic voice conversations with AI customers who react like real prospects and raise objections, like a flight simulator for advisory conversations. Instead of expensive role plays in a seminar, every advisor can practise around the clock and gets immediate, objective feedback.
Yes. Time spent in the simulations counts as continuing education time under the IDD training obligation set out in § 34d GewO (German Trade Regulation), 15 hours per year. TODAY documents every training minute automatically, so you can use the times directly for your continuing education record. This turns mandatory training into real practice on your own conversational behaviour.
Yes. The coaching assesses not only conversation skills and closing, but also whether the advice was factually correct and meets the duties of an insurance intermediary under § 34d GewO. This applies in the simulation just as it does in real customer conversations with the TODAY Assistant. Advisors and team leads can see early where technical or regulatory sharpening is needed, before a real customer or an audit does.
The TODAY Assistant sits in on your real customer conversations, transcribes and analyses them and delivers coaching. With the Remix feature you can turn exactly these real conversations into a simulation with one click: the same advisory logic, the same objections, now available to practise as often as you like.
Yes. You store your conversation playbooks once as a scorecard. Simulations and the TODAY Assistant then assess using the same dimensions, the same language and the same tips. This consistency ensures training doesn't fade after two weeks: after onboarding, every advisor gets daily feedback in real appointments and what they learned stays anchored in everyday work.
Every customer profile is fully configurable: age, voice, occupation, financial experience, risk tolerance, key concerns and DISC personality. From the dominant entrepreneur to the conscientious engineer, the avatars react dynamically to the course of the conversation and stay in character, including pushback, follow-up questions and objections.
Yes, that is exactly what the Remix feature is for. TODAY analyses your real advisory conversations and turns them into a simulation with one click: with the matching AI customer, the actual objections and exactly the situation that was difficult in the original. Your advisors practise not on made-up examples, but on the conversations that really happen in your day-to-day work.
The simulations run in the browser, on the desktop and on mobile phones. Your advisors can train whenever and wherever they like, with no additional installation.
With Missions you assign your team training programmes with a minimum score and a number of simulations. In the dashboard you see completion rates, training time, scenario progress and leaderboards, for every advisor and for the whole organisation.
With the ready-made templates you start from day 1. If you want to map your own advisory logic, scenarios and customer profiles are calibrated within a few days.
Yes. TODAY is designed for the European market and meets the requirements of the GDPR and the EU AI Act. Training conversations take place exclusively with AI customers, with no real customer data at all.
Let your advisors train before the real customer does
Start in minutes with ready-made scenarios, earn IDD credits from the first training session and map your own advisory logic.
Personal live demo · no obligation