TODAY Secures €2.8M for its Agentic AI Platform that accelerates Financial Advisors’ growth with compliant agents

• 3,500 advisors at insurers, distributors and brokers use TODAY to automate admin work, meeting notes, and to improve every client conversation.
• The round comes as pension reforms, market consolidation and increasing regulatory load push advisors to serve more clients with the same resources.

Copenhagen & Berlin, October 8, 2026. Copenhagen- and Berlin-based AI startup UseToday ApS (TODAY) has successfully closed a €2.8M Seed round. High-Tech Gründerfonds (HTGF) and Insurtech Gateway co-led the round, with SeedX, Lucid Capital and angel investors participating. The investment will accelerate the development and commercialisation of TODAY’s AI platform. Advisors using the platform see up to 10% more revenue, and save on average 5 hours per week on administrative work. TODAY was co-founded by Michael Gackstatter (CEO) and Artem Demchenkov (CTO), who previously held roles at Fintechs and InsurTechs including CLARK, Funding Circle and Billie.

While consumers rapidly adopt AI and pension reforms reshape the provider landscape, advisors at banks, insurers and brokerages are under pressure to professionalize and scale their operations. Yet, existing technology hasn’t kept pace and compliant solutions are lacking. TODAY fills that gap with compliant AI agents that take real work off the advisors desk. Its Sales Operating System transcribes client meetings, handles routine backoffice tasks, coaches advisors on their sales success, and answers incoming calls. As a result, advisors capture on average 50x more insights from each client conversation than before.

Closing the Seed funding represents yet another success for the start-up after partnering with leading insurers and brokers, resulting in over 3,500 advisors relying on TODAY. The funding now enables TODAY to expand within DACH and solve the entire advisor front- and backoffice.

“While AI reshuffles financial advice, we scale the human touch. Our agents take over the admin, so advisors can spend their time with clients. With our strong investors on board, we will bring this to every advisory team in DACH.”

Michael Gackstatter, TODAY CEO

“Michael and Artem combine rare experience in scaling financial services businesses with an exceptional ability to execute at speed. As technological and demographic shifts make financial services sales increasingly complex and cumbersome, we are convinced that they are building the vertical AI layer that will remove this friction from sales professionals’ day-to-day work.”

Tizian Hoppen, Senior Investment Manager at HTGF

“Michael and Artem combine deep industry knowledge with a strong track record of execution. What impressed us most was how closely they work with advisers to build products that solve real operational challenges. TODAY is addressing a clear need for greater efficiency, stronger compliance and better customer outcomes across the advisory value chain. By helping firms acquire, retain and serve customers more effectively, while giving advisers more time to focus on clients, the team has built a highly compelling proposition. We're delighted to support them on the next stage of their growth journey.”

Robert Lumley, Co-Founder at Insurtech Gateway

“The next wave of AI in insurance won’t be about experiments; it will be about embedding intelligence into the daily workflow of every advisor. Michael and Artem understand this industry from the inside and have the track record to execute. TODAY has the opportunity to turn AI into a true productivity layer for advisors, and we at SeedX are thrilled to support the team on that journey.”

Mathias Jaeggi, Partner, SeedX

About TODAY

TODAY, based in Copenhagen and Berlin, was founded in 2024 with the mission “Peace of Mind at Scale”. Its AI sales operating system supports financial and insurance advisors before, during and after client meetings, so they save time and give their clients better advice. Advisors see up to 10% more revenue, save up to 5 hours per week and capture on average 50x more insight from client conversations. More than 3,500 advisors in DACH use TODAY in their daily work, from large insurers and distributors to independent brokers. TODAY was co-founded by Michael Gackstatter (CEO) and Artem Demchenkov (CTO), who previously held roles at Fintechs and InsurTechs including CLARK, Funding Circle and Billie.

Contact: Michael Gackstatter, michael@usetoday.io, Press Kit

About HTGF - High-Tech Gründerfonds

Germany and Europe need a New Wirtschaftswunder, we are laying the foundations. We are Germany’s most active VC investor, funding deep-tech, life sciences and digital tech companies that secure technological sovereignty and build industrial strength. From the initial idea through to international scaling, we support bold founders as a multi-stage VC platform – seamlessly, reliably and for the long term.

350 active start-ups, 200+ exits and 5 unicorns. Over €10 billion in follow-on funding mobilised.

Together with DTCF, we represent more than €3 billion in fund volume – and turn German and European innovations into global tech champions.

More information at HTGF.de or on LinkedIn.

About Insurtech Gateway

Insurtech Gateway, the specialist insurtech investor — named by the Financial Times as one of Europe’s leading startup hubs for the third year in a row — supports early-stage founders reimagining how risk is measured, mitigated, and managed.

Their incubators have been purpose-built — drawing on nine years of experience incubating 45+ ventures — to combine deep industry knowledge with access to the tools, authorisations, investment capital, and networks founders need to bring new solutions to market.

Founded in 2017, Insurtech Gateway’s authorised incubators in London and Sydney have been the birthplace of many of Europe’s hottest insurtechs; Bondaval, Coincover, Kita, Novee, OnRe, Renew Risk, and Truvi.

Insurtech Gateway would like to meet early-stage founders with game-changing ideas or products, and progressive (re)insurers who are interested in collaboration.

insurtechgateway.com · LinkedIn